After years of building brands, launching successful businesses, and navigating the ever-changing creator economy, Jeffree Star recognized a common challenge.

Incredible creators were producing exceptional content, but many lacked the guidance, strategy, and business support needed to reach their full potential. Too often, talented creators were left to navigate brand partnerships, monetization, and long-term growth on their own.

Star Power Agency was founded to change that.

Our mission is to help creators build more than an audience. We help them build lasting businesses.

Through personalized creator management, TikTok Shop strategy, LIVE streaming expertise, gift monetization, battle coaching, and strategic brand partnerships, we empower creators to grow with confidence while staying authentic to who they are.

Because we intentionally maintain a boutique roster, every creator we represent receives personalized attention, thoughtful strategy, and a team that's invested in their long-term success.